Pagani concept furniture is driven, energetic, and rapidly developing manufacturer. But as a new brand, it needs an identity that would distinguish and firmly set up Pagani as a brand that people could identify with. Lazar Oljaca designed a refreshed brand identity system for Pagani that speaks to its audience. Lazar Oljaca team worked closely with Pagani to incorporate the brand’s vision for the future into the new identity. Pagani sells worldwide, and by introducing themselves as a confident brand challenges other manufacturers.

Lazar Oljaca team started the design process with colors. White and grey as the brand’s primary colors was a strategic choice because of its adaptability. White is universally regarded as energetic, and friendly and the dark grey tone convey professionalism. Pagani’s logotype represents the brand’s focus on high-performance and self-expression. As an ambitious new furniture brand, Pagani understands that design has the power to accelerate growth and competes with other brands – Pagani brand identity system is designed to serve both these needs.