Antidote is a brand and design in Toronto. Lazar Oljaca developed a brand identity and naming for Antidote that communicates the services, energy and creativity the agency delivers for its clients as it earns them attention. The geometry signals openness and possibility and establishes a brand architecture for the firm’s various divisions and services. The mark is customized from the modified letter A from typeface Frutiger. The updated color palette centers on black and white with the help of red and yellow as a secundary set.