The identity builds on the word meaning Anastarzee, "brought back to life again".” Lazar Oljaca’s design brief was to create a logotype that was rooted in the Rap and Hip-Hop heritage but feels bold and contemporary. The logotype makes Anastarzee prominent with its design, carefully balancing rebellious soul with a touch of darkness. The approach includes the artist’s name Anastarzee and idea of been born twice incorporated by two opposing letters “E” that create two vertical crosses in negative space. The distinctive typography of the logo comes to life in the customized geometry of Futura typeface.